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In recent years, plus size agencies in Australia have launched the careers of several international plus size models, such as Robyn Lawley. BGM Models closed in [88] due to Donnelly's retirement, with the majority of models moving to the new Curves division [89] at the established full service agency Vivien's Models. Bonner is often credited with the discovery of Robyn Lawley as a model, although Lawley had already been modelling at a smaller size [90] before joining Bella.

In April , Emme appeared on a cover of New Woman , the first appearance of a plus-size model on an Australian magazine cover. Other magazines that regularly feature plus-size models include Australian Women's Weekly and Dolly. Madison magazine photographed Robyn Lawley for their May cover. The plus-size modelling industry has received general criticism on the premise that acceptance of plus-size models sets a poor health example of weight management. Consumer-based criticism regarding the lower sizes of plus-size models is becoming commonplace and wide-spread.

While the reputed 'average' dress size of an American woman is size 14, the majority of models represented as plus-size are between a US size ; therefore the models do not reflect the average consumer size. Plus-size models engage in unhealthy habits such as eating salty foods to retain water weight and fluctuating size to please clients.

German fashion designer Karl Lagerfeld and other fashion designers have deferred on the use of plus-size models through a lack of interest in the consumers associated with the term plus-size. In addition, the industry has been criticized for lacking in racial diversity. In February , Australian model Stefania Ferrario and television presenter Ajay Rochester began a campaign to end the use of the term "plus size" to describe models who are above a US dress size 4 by the modelling industry.

Ferrario posted a picture with the caption "I am a model FULL STOP" with the hashtag " droptheplus" which gained coverage in the media and was heavily discussed, with mixed, but mostly positive reactions, on social media and within the fashion industry. From Wikipedia, the free encyclopedia. Type of model. Archived from the original on 29 March Retrieved 23 April New York Times News Service. Retrieved 30 May Tuscaloosa News. Associated Press. Retrieved 17 January Retrieved 1 March Women's Wear Daily.

Retrieved 16 February Archived from the original on 19 October Retrieved 27 January Madison Plus. Retrieved 14 February The Miami Herald. Retrieved 10 January The Hour. Retrieved 27 July Toledo Blade. Lexington Herald-Leader. Chicago Sun-Times. Louis Post-Dispatch. New York. Retrieved 14 April Plus Model Magazine. Constantine Varhouli.

Archived from the original on 13 December Retrieved 18 July Retrieved 5 August Retrieved 29 October ABC News. New York Post. Archived from the original on 9 November Retrieved 19 January BBW Magazine. Archived from the original on 27 January Retrieved 31 March Tri City Herald.

The New York Times. Chicago Tribune. Archived from the original on 19 December — via YouTube. Archived from the original on 28 September The Spokesman-Review. Retrieved 28 July The Magazine 4th ed. ISBN Retrieved 27 December Archived from the original on 15 May The Daily News.

Archived from the original on 12 September Marco Polo Publications, Inc. Archived from the original on 4 February Archived from the original PDF on 21 March Archived from the original on 15 August Retrieved 21 July Australia Women's Weekly. Retrieved 2 January TC Transcontinental. Archived from the original PDF on 16 July Fashion Gone Rogue. Retrieved 6 May Retrieved 28 January Hearst Communications. The Wall Street Journal. Archived from the original on 3 February The Independent.

Agence France-Presse. Retrieved 23 July Daily Record. Retrieved 22 July The Daily Telegraph. Archived from the original on 8 March Retrieved 17 July Retrieved 12 November Retrieved 24 July The Guardian. Retrieved 25 July Retrieved 21 December She said that when the items didn't sell, retailers often blamed demand rather than their ability to meet it.

But, the more I go in and am disappointed by the plus-size section, which continues to shrink and get pushed out by expanding maternity or accessory sections, the less I want to go in," said Conley. There aren't that many in-store options for me in New York. According to market research by online retailer ModCloth, 77 percent of plus-size women say it is difficult to find well-fitting garments; 73 percent say sizing is inconsistent across brands; and 81 percent say they would spend more on clothing if they had more options in their size.

Despite this conundrum, there are retailers that keep trying to get it right for the plus-size shopper. Penney has its plus-size a. Read More No longer ignored, retailers cater to curvy women. Spokesman Joshua Thomas said the line has "exceeded expectations across the board. Although Thomas declined to provide specific sales figures, he said some items in the line were so popular that Target has put them back into production to satisfy consumer demand, and plans to boost quantities of some items for future installments of the line.

There's much more to creating these designs and getting it right than simply scaling up. It does require special design expertise and production, which often results in a higher price for the consumer. The whole industry learns one shape, and fits on one, much smaller, straighter shape," Chase said. Gap's Old Navy felt the backlash in November when an online petition circulated requesting the retailer charge the same prices for all its women's sizes.

One thing that was flagged for was that Old Navy's pricing for larger men's sizes didn't vary as much as it did for women, and the retailer explained it's because the fit for men isn't as particular as it is for women. Even with some of the extra production costs passed on to the consumer, plus-size apparel still often has lower margins, or is less profitable, than non-plus size clothing.

A concurrent issue is that the higher price point seems to be a particular pain point for the demographic. Conley acknowledged the plus-size consumer can be more price sensitive than other shoppers. In social conversations, she said she often sees mentions of shoppers who buy only during sales and look for deals. Conley said her theory is that plus-size shoppers aren't as used to having the opportunity to treat themselves to special apparel such as their smaller-size counterparts, because there haven't been equivalent options.

Read More Why luxury brands have finally given into digital. Chase agreed with Conley, but thinks a lot of it has to do with how this customer has been handled by retailers and media. In her mind she thinks she will change in the future to be what she should be. So for this customer in particular, the 'ideal' is very magnified, and that mitigates her elasticity on spending," Chase said.

Unfortunately, even with special production, plus-size clothing may still feel ill-fitting to a large portion of plus-size consumers, which leads to lower sales. It does feel like an improbability that one fit works for all of us. Chase concurs. There is more body variation in larger sizes than in smaller sizes," she said.

However, it's certainly not an impossible retail niche to figure out, and more fashion outlets, retailers and specialty brands are working to serve the plus-size community, especially a few online players such as Eloquii, ModCloth and subscription-based Gwynnie Bee, which are getting buzz in the plus-size community. The Eloquii brand, which Conley has worked with as a consultant, was originally run by The Limited now L Brands , but was shut down in spring

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